What Is The Value Of A Managed Influencer Service?
When we talk to clients about what goes into Influencer’s managed campaigns, we often discuss a five-step process which involves creating a strategy, discovering the creators, briefing them, delivering the campaign and then reporting on it. However, in reality, when you break the entire process down it includes a variety of intricate parts that are difficult to emulate when brands choose to manage influencer campaigns themselves.
To explain the many reasons why brands choose to work with a managed service provider like Influencer, we’re running through the major benefits of partnering with a managed technology rather than doing it yourself. Take a look…
More Resources To Support Influencer Campaigns
One of the main reasons that brands choose a managed service provider is to gain access to more resources. Here at Influencer, we have a talented team behind us with the skill and understanding of the influencer market, coupled with the ability to connect with the best creators themselves.
This is especially useful for small brands who may only have 1 or 2 marketing professionals within the whole company. For these companies, it would be near impossible to run influencer marketing campaigns on top of trying to juggle all the other aspects of the marketing mix. For this reason, often influencer marketing is neglected when brands try to manage campaigns in-house and a managed service combats this.
Brands Reap The Benefits Of An Influencer Marketing Platform
Using an influencer marketing platform allows the whole process to be quick and efficient vs being time-consuming. With a platform that collates all of the essential information, tracks communication and reports back on how things are going, the process becomes streamlined.
On top of this, a managed service gives brands access to professionals who fully understand the platform and are able to run campaigns with ease. The platform itself is a major benefit of working with a managed service provider, and brands have the ability to reap huge benefits from this aspect.
Brands Cut Costs By Partnering With An Influencer Platform
Although many brands would see an influencer marketing platform as an outgoing cost, they can often cut costs compared to managing campaigns in-house. Running campaigns through a managed service provider makes things very efficient and sees a greater return. Many companies would easily spend the percentage cost that they spend on a managed service on wages within their business. For most businesses, the idea of hiring new team members in order to start running influencer campaigns is unachievable, especially in the early stages of testing when they can’t be certain that influencer marketing will work for their brand.
Managed Service Providers Take The Stress Out Of Influencer Marketing
One of the main reasons that brands choose to opt for a managed service is that it takes the stress out of influencer marketing. When dealing with human beings anything can happen because people can be unreliable. With a managed service everything from contracts, to delivery is dealt with.
Although we can’t ensure that a creator won’t call in sick, we can check for almost every other variable. With in-depth knowledge of the creators that you choose to work with, plus the benefit of a strong ongoing relationship with them, a managed service provider will ensure that any issues that may arise are handled quickly so that campaign runs smoothly.
Conclusion
One of the many benefits of working with an influencer marketing platform like Influencer is that brands are able to reap the many benefits of a managed service while they learn the influencer marketing ropes. Once they feel ready to go it alone, they can begin to run their own campaigns via the Influencer platform, where all the data from previous campaigns will still be saved.
Interested in hearing more about Influencer’s managed service? Head to influencer.com or email us on contact@influencer.com.
